Reports around the web are showing that Pokemon Go’s popularity is fading a bit. This makes a lot of sense to me, as Go seemed like a fad game from the get-go (pun intended). Similar to Nintendo’s other first-party mobile app, Miitomo, the interest in Pokemon Go was large upon release, but the longevity of these titles granted by gameplay just isn’t there.
That’s not to say that Pokemon Go isn’t still popular. It will remain an interest among core players of the game, but the casuals will start bleeding off slowly and over time the core audience will shrink as well. This isn’t necessarily because the game is lacking in features and updates, but more due to the nature of video games in general.
Core Pokemon games as they come out on handhelds always aid in creating great numbers for Nintendo. Hardware (2DS and 3DS systems) sales go up a bit, then slow back down again after the release of each iteration of Pokemon. It’s an extremely popular franchise, but it simply isn’t the only Nintendo franchise that people pay attention to. Thus, after perhaps 50-100 hours of playing the latest Pokemon game, people ween off and lose interest and pursue other IP’s until the release of the next Pokemon title.
The same has happened with Pokemon Go, and it was to be expected I think. I saw the game for what it is: An incredibly enjoyable fad. But as much as I love the idea of Pogs returning to the market, they probably won’t, because something else had to come in and take its place. The big question is: What will Nintendo deliver next that’ll have us rummaging like maniacs for our mobile devices?